F1 gets its own "Monopoly" game in new Hasbro partnership
Originally published by Motorsport.com
Formula 1 has announced a brand new partnership with global toy and game manufacturer Hasbro to create a special edition of Monopoly.
The latest iteration of the family-favourite game, officially titled Monopoly Formula 1 Edition, has been designed to merge the world of grand prix racing with the property-trading board game.
This means that some changes to the gameplay have been introduced. Rather than collecting streets, "Players race around every location on the calendar, battling for Championship points and wins as the Season goes on," the press release states.
On top of this, players will "choose their favourite Formula 1 team and race their helmet tokens around the board’s central track, competing to win the Monopoly GRAND PRIX," instead of collecting $200 when passing GO.
F1 chief commercial officer Emily Prazer said ahead of the release: "Monopoly is one of the most iconic and best-loved board games in the world, so we’re thrilled to bring a Formula 1 twist to such a classic.
"This edition captures the excitement and competitiveness of the sport in a fun, accessible way, and we’re confident fans of all ages will love going head-to-head with their friends and family when they take to the grid and compete in the Monopoly GRAND PRIX."
Hasbro president of toys and games Billy Lagor added: "Formula 1 is one of the most iconic sports properties in the world, and we’re excited to bring the adrenaline of race day – roaring engines, pit lane drama, and split-second strategy – into a game night experience.
"We’ve reimagined the classic Monopoly experience through the lens of F1: the circuits, the rivalries, the relentless pursuit of the podium to create something that feels authentic to both worlds – a game that F1 fans and Monopoly fans alike can sit down to and immediately feel at home.
"The collaboration between our teams produced something genuinely special, and I think fans on both sides are going to feel that the moment they open the box."
Monopoly Formula 1 Edition is currently available globally for pre-order and will be released on 15 July.
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